Meet Marissa Kopola
Creative and strategic Brand & Marketing Manager with a strong background in visual design, with almost 10 years of experience in the field. Working mainly with cross-functional teams spanning multiple business disciples from sales, marketing and leadership. Multiple years of experience coordinating with external partners and affiliates such as advertising-, media- and digital agencies and directly with production partners such as photographers, videographers, developers and architects.
Firm believer in working smarter, not harder.
Open to new opportunities, paid or non-profit consulting and mentoring.
Email: marissa.kopola@gmail.com
Phone: +358 40 582 8321
Keywords: graphic design, visual design, marketing, digital design, brand design, brand marketing, UI design, web design, infographics, project management
Brand renewal
Sponda provides the largest selection of office spaces at prime locations in large Finnish cities.
To align Sponda’s brand identity with its new strategy, Sponda renewed its brand to reflect the Sponda of today. The goal of the rebranding was to position the Sponda brand as the most attractive premium brand in the market by reforming the Sponda brand identity.
What was done?
As part of the project the brand purpose and identity was realigned and clarified. The new Sponda empowers companies through premium real estate. The brand purpose is to give customers “space to shine”.
In addition to the repositioned brand identity we overhauled most of the visual design language resulting in over 100 different components of new visual material. One of the most noticeable visual changes was the complete overhaul of the corporate website. The rebranding re-aligned the brand completely and required overhauling most of the supportive materials, such as: document and presentation templates, floor plan templates, property photos, employee photos, ID-cards, business cards, pencils, notebooks and business gifts.
Project team: The rebranding was spearheaded by the internal brand team in cooperation with a dedicated design agency, other internal functions with the support of the leadership team.
My role and main responsibilities: As part of the internal brand team my role was the overarching ownership of visual components and design language.
Citycenter Offices realignment campaign
Citycenter is mostly known as a shopping center in the Helsinki metropolitan area. The realignment campaign was intended to highlight the renovated office properties and their potential through raising awareness with a new identity matching the corporate strategy.
What was done?
– Campaign page »
– Digital marketing campaign including SEM, LinkedIn, Facebook and display.
– Launch event for the real estate agents
– Property presentation video
Project team: The marketing campaign was primarily driven by the Sponda brand team in cooperation with a dedicated design agency. In addition the campaign required constant communication with the wider leasing team for property information.
My role and main responsibilities: As part of the internal brand team my role was the overarching ownership of visual components and coordinating both internal and external partners throughout the project lifecycle.
Property branding project “Sörkka 2”
Sörkka 2 branding project aimed to create a completely new identity for a property through drawing on inspiration from the local neighbourhood. The aim of the branding project was to increase the attractivity and demand through creative marketing.
What was done?
– Digital marketing campaign including SEM, LinkedIn, Facebook and display.
– Brochure
– Launch event for the real estate agents
– Campaign video
– Property presentation video
– Print media ads (Talouselämä, Arvopaperi, Optio)
– Story for content marketing
Project team: The branding project started with positioning work and concept design by the internal brand team.
My role and main responsibilities: My primary responsibilities were to direct the overarching visual concept together with an external agency and freelance photographer.
Visual identity
Freelance branding work conducted directly for a home improvement company. The project included concept design, identity creation and cataloging customer touch points which resulted in tactical execution of visual assets.
What was done?
– Brand identity (logo, colors, fonts, imagery)
– Business cards
– Sales materials such as brochures, stands
– Visual assembly instructions
– Some office stationery
– New website
Project team: Working together with a freelance web-developer my role consisted in conceptualising, creating digital designs and overarching project management.
Mercedes Benz e-magazine
Mercedes Benz produced a printed magazine to their national customer base and wanted to expand to an online platform to gain more readers and extend on their customer touch points.
Project team: Working together with the dedicated Mercedes-Benz client team at one of the most prominent advertising agencies in Finland.
My role and main responsibilities: My role consisted of working as the primary graphical designer under the coordination of the managing Art Director for the client. As part of my role I digitised the printed newsletter layout and imagery into a cross-device compatible digital format.
